TRIPSHOP

BRANDING DESIGN
concept & experience direction
logo design
visual system

Tripshop’s visual identity is built around the idea of the journey’s first glimpse — the window of a train, bus, car, or plane as the frame through which adventure begins. Bold, energetic, and quirky, the identity combines sharp geometric shapes with playful, off-kilter typography to mirror the brand’s no-nonsense yet spirited personality. A vibrant, sun-drenched color palette rooted in Cairo’s streets meets practical, icon-driven communication — ensuring every touchpoint feels both expert-led and effortlessly approachable.

Cairo * 2020