THIS IS PARADIGM




We believe that the integration and alignment of all the complementary design disciplines result into idiosyncratic experience.
Our goal is to meet the specific needs of each client with creative and appropriate design solutions.

We adopt the term “spatial narratives” into our language because we identify with it, describing 
accurately our process and what we do; we are passionate about story telling and we believe in making spatial stories.




OUR VISION




“We wanted to create a paradigm shift in the design scene,
and that was the goal behind forming our own design studio.”


















PARADIGM’s vision is built on multi-disciplinarity, border crossing and cross fertilization between diverse design practices.

We aim to take design practice into an unprecedented area where adjacent design practices are merged together to formulate a distinctive type of innovation. We tackle an area of design, at which design is used as a tool for triggering novelty in practice to shape worlds we can’t see from the lens of the traditional creative process. It’s not about offering multiple services, but rather making design holistic and consistent.

In simple words, Paradigm takes design out of its boundaries of aesthetics and materiality to the realms of experientiality, business concept creation and innovation.






OUR STORY




We believe that the integration and alignment of all the complementary design disciplines result into idiosyncratic experience. Our goal is to meet the specific needs of each client with creative and appropriate design solutions.

We adopt the term “spatial narratives” into our language because we identify with it, describing accurately our process and what we do; we are passionate about story telling and we believe in making spatial stories.

We are ambitious, far-ranging and constantly innovating. Guided by clear style principles yet undefined by a specific ‘style’, we always see beyond the bounds of a brief to discover surprising and inspiring possibilities.

We look forward to challenge conventions and we love to tackle challenges!




THE FOUNDERS




ZEYAD FAYROUZ 
Design Director 


Zeyad Fayrouz is a Design Director expert and one of Paradigm Co-Founders with a proven track record of effective communication, innovation, and high-level design problem-solving. He ensures that all projects are delivered on time and to the highest standards of quality. In addition, he supervises the entire design process and all-important technical decisions. As a Design Director, he has an artistic vision and more output-focused.

Most recently, he created set designs and interior designs of high-profile projects and worked with a wide range of delightful people along the way:

Corporate projects (Pixonal office “Awarded form Cairo Design Award”, Evergreen Office), Events and Exhibitions (Mashrooi and Gitex exhibition in Dubai, Voedsel exhibition in Amsterdam, CI Capital events and CIB events), (CI Capital events, CIB events, Architectural projects (Maadi Capital Building, Park Mall, Madar Avenue).

Zeyad has a Bachelor’s degree in Interior Design and Scenography from Cairo, Egypt. Zeyad immediately embarked on building his professional portfolio.

His portfolio includes more than 80 successful implementations in different industrial areas. This hybrid background enabled him to operate at the intersection of brand design strategy and creativity. He brings considerable artistic skills and creative thinking to create creative designs and interior designs, not to mention site managing.

AMMER HARB    
Design Research & Development Director 
Research Fellow in Design at Politecnico di Milano
 
Born and raised in Cairo, studied and worked in London, Milan and Berlin. Ammer Harb is a multidisciplinary designer and researcher who is currently based in Milan. Ammer works in the area of Design Futures and Speculative Design aiming at developing design methods, tools and tactics to tackle future challenges.

Ammer holds an MSc of Design from Brunel University London specializing in Human Centred Design. In 2015, Ammer co-founded Studio PARADIGM in Cairo and since then he works as the director of Design R&D. Besides PARADIGM, he’s currently appointed as a Research Fellow in Design at Politecnico di Milano in Italy.

Ammer works as a researcher in the project FUEL4DESIGN; an EU funded research project on Futures Literacy for designers working closely with leading design institutions from Oslo (AHO), London (UAL) and Barcelona (ELISAVA). Ammer’s interests in academia extends to teaching and tutoring; he teaches design futures in the master’s level, product design and interior design in the bachelor level.

Ammer worked in a vast array of design projects in Cairo, London, Dubai and Milan. This included projects for Crown Packaging in the UK and Dubai Land Department in the UAE. Moreover, he was involved in several design projects as a “Design Thinking” facilitator including the “Social Innovation Platform” led by the “GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit” and Cairo DESIGNATHON.

During the course of his practice, Ammer developed two design toolkits, published 4 academic papers and developed design solutions for over 100 design projects.

NOUR EL KADI 
Business Strategy Director


Nour El Kadi used his knowledge of the industry, business planning, and development for creating Paradigm. With the goal to build the best possible business experience. Nour brings understanding, communication, and organization to his role as a Business Strategy Director to ensure Paradigm meets its strategic goals with excellent results.

Nour is working on shaping the customer experience, products, services, brands, and communication, as well as coordinating related processes such as market evaluations and product launches. The current understanding of design management with so many aspects being applied in various departments and business units helped to develop an appropriate design management approach for Paradigm.

Nour spent several years working for Jotun paints, which triggered his passion for interior design and extremely helped to get a sense of understanding clients, as well as ensure that the client's style and personality are reflective in the design.

He also worked as a Credit analyst in the banking sector for several years, before he shifted to the interior design-related sector.

Nour has a Bachelor’s degree in Finance from Cairo, Egypt, and obtained several finances, and marketing diplomas from international entities.






AT ITS CORE, STUDIO PARADIGM IS INNOVATIVE IN ITS DESIGN APPROACH,
METICULOUS IN ITS DELIVERABLES AND PROFESSIONAL IN COMMUNICATION

View Studio PARADIGM’s Company Profile




“WE BELIEVE THAT DESIGN IS A BLEND OF OTHER DISCIPLINES RANGING FROM PSYCHOLOGY, COGNITIVE SCIENCES, SOCIAL SCIENCES, FINE ARTS AND LITERATURE.”






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WE ARE A VERSATILE DESIGN STUDIO, where it all happens a human centered manifesto MULTIFACETED & MULTIDISCIPLINARY. Check out Studio PARADIGM's Company Profile