THIS IS PARADIGM




We believe that the integration and alignment of all the complementary design disciplines result into idiosyncratic experience.
Our goal is to meet the specific needs of each client with creative and appropriate design solutions.

We adopt the term “spatial narratives” into our language because we identify with it, describing 
accurately our process and what we do; we are passionate about story telling and we believe in making spatial stories.




OUR VISION




“We wanted to create a paradigm shift in the design scene,
and that was the goal behind forming our own design studio.”


















PARADIGM’s vision is built on multi-disciplinarity, border crossing and cross fertilization between diverse design practices.

We aim to take design practice into an unprecedented area where adjacent design practices are merged together to formulate a distinctive type of innovation.
We tackle an area of design, at which design is used as a tool for triggering novelty in practice to shape worlds we can’t see from the lens of the traditional creative process. It’s not about offering multiple services, but rather making design holistic and consistent.

In simple words, Paradigm takes design out of its boundaries of aesthetics and materiality to the realms of experientiality, business concept creation and innovation.






OUR STORY




We believe that the integration and alignment of all the complementary design disciplines result into idiosyncratic experience. Our goal is to meet the specific needs of each client with creative and appropriate design solutions.

We adopt the term “spatial narratives” into our language because we identify with it, describing accurately our process and what we do; we are passionate about story telling and we believe in making spatial stories.

We are ambitious, far-ranging and constantly innovating. Guided by clear style principles yet undefined by a specific ‘style’, we always see beyond the bounds of a brief to discover surprising and inspiring possibilities.

We look forward to challenge conventions and we love to tackle challenges!




THE FOUNDERS




ZEYAD FAYROUZ 
Design Director 

Zeyad is an Interior Designer whose made use of his outstanding design experience, artistic skills and creative thinking to create set designs and interior designs of high profile projects. Zeyad has a rich experience in design and implementation of interior design projects, not to mention site managing. Once graduated, Zeyad worked as a designer at the leading Alchemy Design Studio in Cairo, as he also opted to be a freelance designer. Zeyad has a Bachelor’s degree in Interior Design and Scenography from the Faculty of Fine Arts Cairo, Egypt.
AMMER HARB    
Design Research & Development Director    

Ammer has participated in various national projects and international projects in the field of Interior & Product Design; including designs for CROWN Ltd., Ormiston Wire & Bagista UK in England. His designs have been showcased at Google campus and OXO Tower Wharf, London, UK. Besides leading the product design department at PARADIGM, Ammer is currently teaching Interior Design at MSA University. Ammer has a Master’s degree in Design with merit from Brunel University in London, and a Bachelor’s degree in Interior Design and Scenography with honors, from the faculty of Fine Arts in Cairo, Egypt.
NOUR EL KADI 
Business Strategy Director

Nour is a business developer with an extensive experience in business planning & developing in different sectors. From banking & FMCGs to interior design & contracting, Nour gained experienced in business, financial modelling as well as cash and treasury management. Right after graduation, Nour worked as a credit analyst obtaining his credit Analysis Diploma, and so worked as a treasury analyst at different manufacturing companies. Nour has a Bachelor’s degree in Accounting & Finance from Cairo, Egypt.






“WE FOCUS ON CREATING SENSUAL EXPERIENCES THAT TOUCH THE HEART BEFORE PLEASING THE EYES.”




“WE BELIEVE THAT DESIGN IS A BLEND OF OTHER DISCIPLINES RANGING FROM PSYCHOLOGY, COGNITIVE SCIENCES, SOCIAL SCIENCES, FINE ARTS AND LITERATURE.”






OUR PARTNERS















contact us        
WE ARE A VERSATILE DESIGN STUDIO, where it all happens MULTIFACETED & MULTIDISCIPLINARY. a human centered manifesto