MAADEN’S 25th ANNIVERSARY CEREMONY
![](https://freight.cargo.site/t/original/i/9288e7cf4c35ed4ac55523065cec2d39dd39d59b4f3ff752b6577d33198859ec/CAM01-EXTERIOR-ENTRANCE.jpg)
RIYADH -
Saudi Arabian Mining Co.
MAADEN was designed to celebrate its glorious success, and project its ambitious outlook.
As a tribute to its 25th anniversary, the purpose of the concept was to design a breathtaking setting that resonates MAADEN’s key role in the field, to form an immersive experience based on a tailored narrative that brings forward MAADEN’s values.
In doing so, MAADEN’s establishment and accomplishments are highlighted through a journey that portrays its marvellous presence, creating a sense of unity for its members - and emphasizing its ambitious future outlook.
MAADEN was designed to celebrate its glorious success, and project its ambitious outlook.
As a tribute to its 25th anniversary, the purpose of the concept was to design a breathtaking setting that resonates MAADEN’s key role in the field, to form an immersive experience based on a tailored narrative that brings forward MAADEN’s values.
In doing so, MAADEN’s establishment and accomplishments are highlighted through a journey that portrays its marvellous presence, creating a sense of unity for its members - and emphasizing its ambitious future outlook.
![](https://freight.cargo.site/t/original/i/200df299d91783868cc1daecdfef53002928dbf38334d7d16f44496b4f4fbadf/CAM02-BUFFER-ZONE.jpg)
![](https://freight.cargo.site/t/original/i/f6d796e5382ae1f538597669cdd1d66b745f5af4595a6f94980b0ae85cd62fdc/CAM03-ENTRANCE-HALL.jpg)
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In terms of spatial direction, the spatial experience
embodies the core of MAADEN people’s dimension;
GRAND, ELEGANT, IMMERSIVE
UNIQUE & OTHERWORDLY.
The venue’s experience is based on a novel narrative representing MAADEN, taking the attendees through an explorative and engagement journey that submerges one’s attention into the values, principles and milestones of
MAADEN : a memorable way of retaining its success, building to a commemorative celebration.
![](https://freight.cargo.site/t/original/i/1f8fc27b0107c9762822d1d19504396b12d2f1855737b186ca892b999dd1187f/LAYOUT.jpg)
![](https://freight.cargo.site/t/original/i/6b6009b8d6adf5a24e2427190f16bdb2ef1317c50682e68a78940b636076f4c4/rock-gif.gif)
![](https://freight.cargo.site/t/original/i/62393119f992031c1f15d12432d11143b8886df497d7e372b71d826e30cb1460/CAM07-ROCK-PROJECTION-01-VIZ1.jpg)
![](https://freight.cargo.site/t/original/i/258120a917ca4f044f65038a519c931192cbaa53dbbda796b89cb4c16b8475d0/CAM07-ROCK-PROJECTION-01-VIZ2.jpg)
![](https://freight.cargo.site/t/original/i/79b2614da6bd3dcf6ee0455e59e25eef1fa49d0bb52d8a4026697fcda9ace3c7/CAM08-ROCK-PROJECTION-02-VIZ1.jpg)
MAADEN evolves around natural and unique resources, present in the cosmic and earthly dimensions:
relying on these factors, the purpose was to portray in a tangible manner the magnitude of this wonderful reality.
![](https://freight.cargo.site/t/original/i/a6fafeea6a739be65c5c486d3094c10e428341fca7317afdfacb40bcd9c77d4c/CAM04-IMEMRSIVE-ROOM-V1.jpg)
![](https://freight.cargo.site/t/original/i/317d8ec96cf31681a2d3aaa77bd950b6073b36eedf47137b3b4356d4ab7cc51f/CAM04-IMEMRSIVE-ROOM-V2.jpg)
![](https://freight.cargo.site/t/original/i/04b875e65a89a47e503004d61ea09960ba8048e71f34722eb02ff32a4c32c567/CAM10-IMMERSIVE-ENTRANCE.jpg)
![](https://freight.cargo.site/t/original/i/35a41d1f2e01e720e3a4595ed3fac4fc06031fb9621590cf9322b51ca4c6b67f/CAM12-GALLERY-WALK.jpg)
As a pioneer in the region, MAADEN’s growth is showcased in evidence through a 360 immersive passage;
in which one experiences its timeline and historical turning points.
in which one experiences its timeline and historical turning points.
![](https://freight.cargo.site/t/original/i/7c1c5592dac95dc6d165f2e4f6941a2ff5bac2300485549b666a397d5f1ab2af/inaguration-scen.2.gif)
![](https://freight.cargo.site/t/original/i/fbc1a0eb6751227c887a97e8e495bea7a89b50e4a265afba5beb8502ecb04f7d/CAM16-STAGE-RIGHT_Post.jpg)
![](https://freight.cargo.site/t/original/i/e47bc33e6874e0e068a7882914ed0f2c33ab6d5d6d088c3af4130be5477be261/CAM15-STAGE-LEFT_Post.jpg)
![](https://freight.cargo.site/t/original/i/bc5865fbc2a63f8c4ad773e0b58d48744a123cf266d4626a87fe1947b4516702/CAM18-ROCK-CLOSE-UP_CShading_LightMix.jpg)