AKIN
BRANDING DESIGN
concept & experience direction
brand name
logo design
visual system
Egypt’s Red Sea is a world-class destination for divers of all levels, thanks to its crystal-clear waters, vibrant reefs, and abundant marine life. AKIN turns this natural treasure into a personalized journey—a branded boat designed to adapt to each diver’s routine and needs, from gear setup to dive scheduling. More than just a vessel, AKIN is a dream for those who feel drawn to the deep: a place where a global and local community of divers comes together to celebrate their shared origins and passion for the sea in an exhilarating, immersive way. The divers’ experience is taken into consideration in AKIN’s visual identity, from its symbolic significance to system coordinations.
Egypt * 2022
Egypt * 2022
