RO PLASTIC
CAIRO - MILAN - 2023
This project started as a passion project in Studio Paradigm. In an attempt to put ourselves in the shoes of plastic, and to understand if it had a voice, what would it want to say? Shedding light on the human instinct to immediately put the blame on the other person, we assumed plastic would do the same. Try to prove itself as “guiltless”, and innocent of all the blame.
Through our research, we realized that people would choose the easier, more available option without much thought into their actions, and there weren’t enough readily available alternatives for
anyone willing to make a change.
Studio PARADIGM x An/Other Design Lab.
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This project started as a passion project in Studio Paradigm. In an attempt to put ourselves in the shoes of plastic, and to understand if it had a voice, what would it want to say? Shedding light on the human instinct to immediately put the blame on the other person, we assumed plastic would do the same. Try to prove itself as “guiltless”, and innocent of all the blame.
Through our research, we realized that people would choose the easier, more available option without much thought into their actions, and there weren’t enough readily available alternatives for
anyone willing to make a change.
Studio PARADIGM x An/Other Design Lab.
Finally, the top stood on two posts that were made of cut plastic bottles, filled with more trash. The posts were then sprayed in a green neon color, symbolizing the toxicity produced by the plastic waste that eventually finds its way into our seas, soil, and food. Melting the plastic gave us a first-hand experience of how toxic the fumes could get. The sad part is that even after compression, a big chunk of plastic mass is left for an immortal life.
