SOUNA

[VISUAL IDENTITY]

Diriyah is known to have parks, however its local population isn’t directed or steered towards their incorporation into their daily dynamics, putting at risk the power of public spaces. In order to activate the parks and be culturally integrated within the generations’ everyday life, tarabot is an activation, annual program developed into two subthemes (6 months per each) - focusing on initiating the identity of the program by being loyal to the loyal context in terms of language, territory and the valued determination to conserve family bonds -- fostering a sense of place.

* 2023