CIB - BANKING IN TRANSFORMATION
CAIRO - ICT EXHIBITION - 2022
To showcase how CIB embraces technology in its field, CIB participated in the International Conference Technology Exhibition held in Cairo, Egypt. The installation is a representation of a grand statement of a transitional phase in happening; from the deconstruction of the physical presence of the bank experience - to its changed state into digital banking. Symbolically speaking, the aspect of clarity plays a key role in representing the greater functionality of digital banking, hence the dominance of engagement through interactive or transparent screens.
Studio PARADIGM was hired by Orca Productions to create the concept and set the art direction of the event.
cbss
To showcase how CIB embraces technology in its field, CIB participated in the International Conference Technology Exhibition held in Cairo, Egypt. The installation is a representation of a grand statement of a transitional phase in happening; from the deconstruction of the physical presence of the bank experience - to its changed state into digital banking. Symbolically speaking, the aspect of clarity plays a key role in representing the greater functionality of digital banking, hence the dominance of engagement through interactive or transparent screens.
Studio PARADIGM was hired by Orca Productions to create the concept and set the art direction of the event.
cbss
