We believe that the integration and alignment of all the complementary design disciplines result into idiosyncratic experience. Our goal is to meet the specific needs of each client with creative and appropriate design solutions.

We adopt the term “spatial narratives” into our language because we identify with it, describing 
accurately our process and what we do; we are passionate about story telling and we believe in making spatial stories.

ZEYAD FAYROUZ  I  Interior Design Director

Zeyad is an Interior Designer whose made use of his outstanding design experience, artistic skills and creative thinking to create set designs and interior designs of high profile projects. Zeyad has a rich experience in design and implementation of interior design projects, not to mention site managing. Once graduated, Zeyad worked as a designer at the leading Alchemy Design Studio in Cairo, as he also opted to be a freelance designer.Zeyad has a Bachelor’s degree in Interior Design and Scenography from the Faculty of Fine Arts Cairo, Egypt.

NOUR EL KADI  I  Business Development Director

Nour is a business developer with an extensive experience in business planning & developing in different sectors. From banking & FMCGs to interior design & contracting, Nour gained experienced in business, financial modelling as well as cash and treasury management. Right after graduation, Nour worked as a credit analyst obtaining his credit Analysis Diploma, and so worked as a treasury analyst at different manufacturing companies. Nour has a Bachelor’s degree in Accounting & Finance from Cairo, Egypt.

AMMER HARB  I  Design Director

Ammer has participated in various national projects and international projects in the field of Interior & Product Design; including designs for CROWN Ltd., Ormiston Wire & Bagista UK in England. His designs have been showcased at Google campus and OXO Tower Wharf, London, UK. Besides leading the product design department at PARADIGM, Ammer is currently teaching Interior Design at MSA University. Ammer has a Master’s degree in Design with merit from Brunel University in London, and a Bachelor’s degree in Interior Design and Scenography with honors, from the faculty of Fine Arts in Cairo, Egypt.

“We wanted to create a paradigm shift in the design scene, and that was the goal behind forming our own design studio.”

Our vision is ambitious, far-ranging andconstantly innovating. Guided by clear style principles yet unfettered by a specific ‘style’, we always see beyond the bounds of a brief to discover surprising and inspiring possibilities.We look forward to challenge conventions and we love to tackle challenges!

Our mission is to meet the specific needs of each client with creative, appropriate design solutions. It is our belief that the integration of all the complementary design disciplines result into exceptional, idiosyncratic experience.

“Our vision is to create a better every day life and bring about innovation with daring spaces that tell stories.”

“WE BELIEVE THAT DESIGN IS A BLEND OF OTHER DISCIPLINES RANGING FROM PSYCHOLOGY, COGNITIVE SCIENCES, SOCIAL SCIENCES, FINE ARTS AND LITERATURE.”

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